Pest Control Company: Podcasting Report

November 20th, 2025

Prepared by Joseph Sandholtz

CAMPAIGN TOTALS

IMPRESSIONS

7,100,979

FREQUENCY

5.55

VISITORS (MATCHED)

8,626

VISITORS (MODELED)

12,956

TOTAL MATCHED LEADS

PODCAST #1

1,486

PODCAST #2

503

YOUTUBE

53

TOTAL ESTIMATED LEADS

PODCAST #1

2,370

PODCAST #2

956

YOUTUBE

53

LEAD CONVERSION RATE

PODCAST #2

42.69%

PODCAST #1

26.99%

YOUTUBE

2.70%

Campaign Conversions Breakdown

PODCAST #1

IMPRESSIONS

6,020,456

REACH

405,418

FREQUENCY

5.66

MATCHED VIEWS

12,946

MATCHED SESSIONS

7,573

MATCHED VISITORS

5,487

RESPONSE RATE

1.35%

MATCHED LEADS

1,486

LEAD CONVERSION RATE

27.07%

PRODUCT

298

PODCAST #2

IMPRESSIONS

1,099,726

REACH

84,739

FREQUENCY

5.02

MATCHED VIEWS

7,413

MATCHED SESSIONS

2,295

MATCHED VISITORS

1,177

RESPONSE RATE

1.39%

MATCHED LEADS

503

LEAD CONVERSION RATE

42.69%

PRODUCT

56

YOUTUBE

MATCHED VIEWS

2,617

MATCHED SESSIONS

2,170

MATCHED VISITORS

1,962

MATCHED LEADS

53

LEAD CONVERSION RATE

2.70%

PRODUCT

29

Podcast #1 Views/Leads per Episode

Podcast #2 Views/Leads per Episode

Maps

Podcast #1 - DMA KPIs

Podcast #2 - DMA KPIs

Thank You